Introducing a paid search campaign into your marketing strategy can be a challenge. The variety of options available alongside the type of targeting and avenues you wish to take all have to be taken into consideration.
Our paid search team is always evolving, gaining knowledge, building Google partnerships and extending our client base in a range of marketplaces. We work tirelessly to deliver our clients the best service that improves their pay-per-click advertising, maximises their return on investment and delivers greater profit to the business.
With access to millions of people pay-per-click advertising provides near instant results. With an expert hand campaigns can be tailored to reach their full potential and maximise your ROI.
Over 15 years' experience
With a team of skilled AdWords engineers our combined knowledge provides a wealth of experience and perspectives to take your business to the next level.
Access to the Google team
At Bronco it's not only our team who will be working on your account. As fully certified Premier Google Partners we have a dedicated Google team available to assist with your campaign.
By demonstrating our skills and expertise at delivering and sustaining client growth we are qualified Premium Google Partners. Proving our track record in managing our clients Adwords campaigns we also benefit from direct support from the Google AdWords team.
Much more than Google Adwords
Our strategies are formed around the client and their target audience, forging a paid search campaign to suit their market, making the best use of the various paid search channels including search, display, shopping feeds and more. We work closely with our clients to ensure we get the best out of your account, working towards the specific goals and targets set.
An omni-channel service ensuring no stone is left unturned
At Bronco we don't just stick to paid search ad campaigns. We have skilled individuals, in-house, that cover all corners of the paid advertising spectrum, not just Google, but other platforms including Bing and Facebook. We also bring a wealth of experience in maximising the potential in various advertising channels such as display, shopping, mobile specific campaigns and much more.
A multi-channel approach tailored to your requirements is what we do best, making the most of the available tool set and striving to deliver the best results possible, making sure that your business targets are achieved, as well as obtaining a broader brand awareness and a larger, repeat customer base.
Over 15 year experience in building campaigns that perform
Confidence in our paid search team is a given. With over 15 years of experience in AdWords and Bing, our team have unrivalled knowledge in the field. So, whether it's building a full account from the ground up, or whether it's enhancing an existing campaign, we're more than capable to assist.
By taking a data driven approach, we are able to create a solid campaign structure to suit your requirements, no matter the market you operate.
We also advise on the keyword research behind the campaign, and can structure the campaigns as per your requirements, whether it's seasonal, per category or something completely bespoke.
Getting customers directly to the products they're looking for
E-commerce is a tough business and a fully optimised shopping feed is just one way to ensure you're maximising the potential of your online business.
Our team is available to build shopping feeds from the ground up, supporting you throughout all stages of the campaign and optimising the feed for your market.
We'll keep you informed with the progression of the build, offering insights where relevant and making sure the feed includes all the right information to be attractive to your customer including showing review scores and highlighting sales and offers.
Getting the most out of the smaller screen
Mobile search now accounts for more online searches than desktop and the small screen has a big impact on how people navigate the web and interact with online advertising.
With paid search, we have a variety of opportunities to promote your website, with location specific searches becoming more commonplace especially on mobile, paid search can be very effective to guarantee visibility on these terms.
Additionally, we can optimise ad extensions, along with shopping feeds, display and more on mobile; making sure that a dominant presence is assured at all times.
Additional data and insight available directly from the Google team
As Premier Google Partners we're able to contact a dedicated team at Google to assist in identifying issues and areas for growth with the tools and knowledge only they have.
Coupled with our knowledge of many different industry insights, data sets, and a good understanding of standards within various industries, we're able to deep dive into click volumes, cost per click and more to put in place strategies that maximise the potential of your paid search approach.
Expanding your reach into new platforms
At Bronco we understand that there's much more to paid search campaigns than Google AdWords. Whether it's expanding your existing campaigns into other search platforms such as Bing or moving into social media and creating Facebook ads that take targeted advertising to the next level we have a team whose knowledge extends beyond just Google.
We're on hand to tailor campaigns to your exact goals and find the audience that is right for you, so you can see that Bronco can deliver an unparalleled service.
A complex puzzle designed to feel simple
Getting to know you
We love to get to know you better, understanding the industry, your demographic, your target audience and ambitions for the future. Not forgetting who your competitors are and your website itself. It's all necessary to get a campaign right from day one.
Business goals
Website audit
Competitor analysis
Existing campaign analysis
Market research
Strategy & planning
It's all about the words
Keywords form the basis of a search campaign so these come next. We keep a keen eye on finding the perfect keywords to target for the campaign, accompanied with ad copy that reflects your business and generates valuable click throughs.
Extensive keyword research
Keyword strategy
Campaign strategy
Ad creation
Shopping feeds
Conversion tracking
Never standing still
Following the initial creation of an account, we'll constantly support and maintain your campaigns. To support and grow we'll push to expand and tailor the campaigns on the data accrued ensuring that the ads being displayed are generating profit for your business.
Monitoring KPI
Refine keywords
Seasonal changes
Sale campaigns
Daily/Weekly budgets
Quality score
Keeping up with the new stuff
The landscape of online advertising is always changing and as advertising platforms adapt we must do the same. We're always keeping our ear to the ground and updating campaigns to make the most out of new features that will help the account grow further.
Regular updates
Monthly reporting
Recommendations
Budget targeting
Competitor reviews
Landing page optimisation
I have been working closely with Bronco for over 10 years now and they look after everything regards to my online and social presence. Its always a pleasure to work with them, they're always extremely professional and go out there way to help and assist with projects.
