What is Digital PR and How Can it Help Your Business?

Digital PR is a marketing strategy businesses use to reach a wide audience and increase their online presence. It is the process of creating and managing online campaigns to promote your brand, this, in turn, drives more traffic to your site, improves domain authority, and your organic ranking. It’s an effective way to reach new audiences, build relationships with potential customers and improve your website’s search engine ranking.

Digital PR can really help increase brand awareness, by creating content that is shareable and promotes your brand, you can increase the visibility of your business. This can ultimately help you to attract new customers, boost sales and grow your business. 

Real Life Example

A recent campaign we did for one of our clients, Jacobs & Dalton, was a social media influencer collaboration, as part of an ongoing series. We reached out to an influencer on social media on behalf of our client who recently renovated part of her house. We created a blog post for their website and a digital press release. This campaign gained lots of coverage for our client across multiple platforms, some examples can be seen here: 

The Express:

https://www.express.co.uk/life-style/property/1556780/diy-hallway-transformation-renovation-property-pictures-ifl

Ideal Home: 

https://www.idealhome.co.uk/home-office/before-after-hallway-home-office-299864

Gaining this online coverage drove an increase in traffic to our client’s website, resulting in increased brand awareness and exposure to multiple new audiences.

Here are some tips on how to use digital PR in your marketing strategy

1. Get started with Digital PR by creating a plan. Decide what goals you want to achieve and who your target audience is. Then, create a campaign that is interesting and relevant to your company and your audience. This can be a little overwhelming if you’ve never attempted digital PR before but it doesn’t need to be, our experienced team can help create your strategy, execute your campaign and get your brand in front of the right people. 

2. Create interesting and engaging content. Digital PR is all about creating content that is interesting and relevant to your target audience. You can promote your company through a captivating online campaign and get it in front of the right audience at the right time.

3. Use social media. Social media is a great way to share your campaigns, engage with your target audience and get people talking about your brand. Read more about how powerful integrating digital PR and social media can be here.

4. Monitor your progress. Keep track of your Digital PR campaign by monitoring your website’s traffic, engagement levels, coverage and links. This will help you to see what is working well and where you can improve next time.

5. Build relationships with journalists and bloggers. Digital PR is all about building relationships. Get to know the journalists and bloggers who cover your industry, and offer them high-quality content that they can use in their publications.

6. Make sure your website is optimised for search engines so that people can find you easily. This includes using the right keywords, creating quality content, and making sure your website is mobile-friendly.
Digital PR can be a great asset to any marketing strategy. By creating quality campaigns and building relationships with the right outlets, you can reach new audiences and grow your business. If you’re interested in how Digital PR can benefit your business, get in touch today and we will be more than happy to help!