The Best Halloween Marketing Campaigns

Digital marketers will have been planning their creatives in the build-up to Halloween to get themselves or their clients’ names or products out there during the season. Something eye-catching and memorable often goes down well in engaging new customers to your brand for the Halloween season.

If you’re looking for inspiration, there’s still time to get some last-minute ideas to create your own!

Whether you’re planning an engaging video, creating a story around Halloween for your customers or followers, or just seeking some ideas to promote yourself in a fun way for the season, then you’ll find some inspiration here.

We’ve listed some interesting Halloween campaigns from recognisable brands over the years, and also listed some campaigns we’ve spotted this year.

Best Halloween Campaigns Over the Years

After scanning the Internet for brands and their unique Halloween creatives over the years, here are some inspiring and catchy campaigns.

Fanta – Spooky Snapchat filters

With the huge success of their campaign in 2018, it would be rude not to list Fanta’s campaign here.

Fanta’s bottles and cans were embedded with a QR code that enabled Halloween-themed Snapchat filters that changed every day. This was one of the biggest, if not the biggest, Halloween-themed marketing campaigns going in terms of engagement. Off the back of this, Fanta introduced two new flavours inspired by Halloween of Blood Orange and Pink Grapefruit, which went down extremely well with people.

The campaign generated 137 million impressions from 25 million unique teens, according to Ads of the World. Approximately 1.14 million Snap codes were unlocked with an average engagement rate of 37%.

Tesco – Spookermarket

Tesco transformed their supermarket back in 2015 with a spooky experience for their customers. From hiding an employee behind the toilet roll stand to trollies controlling themselves in the aisles. To date, the video has 18,737 views, with the backing of a TV ad broadcast to millions.

A year later in 2016, Tesco dressed up their delivery vans to entertain households that placed home delivery orders. To date, the video has 1.3 million views online. The TV ad would have been seen by huge numbers too.

LG – Free Falling Lift

LG’s creative lift prank saw a terrifying free fall inside a lift by having the TVs displaying the tiles falling down. The campaign has been viewed 49 million times since the campaign launched in 2012.

The video to date has 52,345,892 million views.

M&M’s – Yellow Ghost

A simple but clever advert showing the yellow M&M as a ghost.

The video has generated 399,710 views to date. Not counting the views from the TV advert.

Asda – Supermarket dance

Last year in 2021, Asda decorated their store celebrating all things Halloween. Their employees were dressed up with pumpkin heads on, showcasing their clothing range and food.

The video has racked up 28,932 views to date. The TV advert would have been showcased to millions of people.

Campaigns We’ve Spotted This Year

Here are some Halloween campaigns that has caught our eye this year!

Twix – Ouija board

An interesting Halloween campaign promoting their classic chocolate bar being sold as two left or two right fingers!

Burger King – Home of the ghost

Burger King has introduced the Ghost Pepper Whopper and Ghost Detector App ahead of Halloween.

Fanta – In-store Prank

Fanta wanted to take away any boredom towards going to the supermarkets, so a guy was hiding in the popcorn machine, ready to scare his next victim. This commercial has been uploaded in many languages online and has accumulated millions of views on YouTube. This TV advert is currently being shown right now.

Final Say

That wraps up our Halloween marketing campaign findings! Did you find any inspiration to start planning your own ideas for your brand or clients?

We’re anticipating the upcoming creativity and campaigns from brands online or anything we see on the telly this year!