The New Bronco Website – Why?

You may have noticed something different about us, yes a new Bronco site. It’s been less than 10 months since we last had some ‘work done’ but we had some things that needed to change and giving our website a fresh new look provided the basis to help achieve our other goals. Plus as it was our 11th birthday it would make for a nice present to ourselves.

It’s known that we like our website to have a bit of a change every now and then, and while refreshing the design keeps our designers happy our main focus this year was in better promoting the services we offer. But we don’t ever focus on just one change. The new website needed to re-enforce that Bronco still offers the same great service, skills and help that we always have done.

Why we wanted a change

Here at Bronco we provide a wide range of services and we want to make sure existing customers and potential new customers know exactly what we offer and how we can help them. The main reason for the re-design was to make these services clear to see on the site.

As you know we have always offered Organic Marketing, Paid Search and Design and Development, but we weren’t clear in showing we also provided PR, Content Marketing, Social Media, Conversion and Video Creation services.

Along with adding all the services we provide we wanted to get the website working harder for us. We are 100% Sales free so we don’t cold call or have large sales team which means our website is one of the primary sales techniques we have for driving new custom. That and our great reputation and experience.

With the new website we wanted to ensure that we did everything to make it easy for those using the site to find the information they wanted and to get in touch with us. In the end improving the overall conversion rate of our website.

We also wanted to shout out about our new London offices, although predominantly based in North Yorkshire, we also have a London base, an ideal spot for meetings. So if you are unable to travel up to us then we can meet you in the City.

Vision for our new site

Our vision for the new Bronco website was to have something which was easy to navigate and to use, especially for new customers so you can clearly see the services we specialise in and include all the other changes we wanted to make.

One of the main things we wanted to achieve with the re-design was to allow our services to speak for themselves, stand out and be clear. The Bronco site has to represent us as a company and what we do and then of course a key aspect of the design is it also has to look really good too.

We also wanted people to know not only what we offer but also make clear that, if we don’t necessarily have a solution to your problem on our website we can still help, after all that is the Bronco motto; ‘There’s always a solution’.

For us the new website also had to market our skills and experience and to reiterate that one thing which is never going to change is the service we offer. Bronco is always striving to offer the best for our clients and we are still innovators in this sector. Adding to this we also wanted to include testimonials from our clients and those we have worked with.

We wanted to make our news and ideas section was also clear and make it easy to visit Dave Naylor’s blog for more industry focused news and his opinions.

But some things never change

As we have mentioned throughout, our main focus is our fantastic service! This is one thing which is never going to change. Bronco is always striving to offer the best service for our clients and being innovators in this sector.

The Bronco staff are still the same too, no big changes here either and they are always here to help. You can find them all on the Who We Are page along with what they do for Bronco and how they can help you. We are also showcasing the cool Bronco HQ, check out the gallery to see where all the action happens.