Embracing AI: How Bronco is experimenting with artificial intelligence to benefit our clients

At Bronco, we’re always looking for ways to improve the services we offer to our clients. That’s why we’ve recently started experimenting with artificial intelligence (AI) to help us in our day-to-day tasks.

The prevalence of AI technologies is growing at a rapid pace across various industries. For instance, GitHub recently launched an AI-powered coding assistant called GitHub Copilot (further enhanced to become Github Copilot X), which uses machine learning to suggest code snippets and complete lines of code. Similarly, Duolingo, a language-learning app, has introduced an AI-powered feature called Duolingo Max, which uses machine learning to personalise lessons based on a user’s learning progress and behaviour.

As of March 2023, ChatGPT (a popular AI chatbot), is reporting 13 million daily visitors after having gained 100 million users within its first two months; indicating its widespread adoption and popularity. Many believe that ChatGPT’s success has contributed significantly to the growth of AI adoption among a broader segment of the population, as people become more comfortable with interacting with AI technology in their day-to-day lives.

In this blog post, we want to be transparent about our use of AI, and explain why we believe it can be a valuable addition to our team.

AI and human partnership: working together to achieve the best results

It’s important to note that we see AI as a tool to assist our human team, rather than replace them. AI can be incredibly powerful, but it still requires a human touch to ensure it’s working to its full potential. Our team works alongside the AI, overseeing and fine-tuning its performance, to ensure that the end result is always high-quality.

AI is not a replacement for human intuition, creativity and experience, but it can provide valuable insights, help automate repetitive tasks and give us a competitive advantage in the digital marketing world.

We’re learning what AI is capable of, just like everyone else

AI is an evolving technology, and we’re constantly learning more about what it’s capable of. We don’t claim to have all the answers, but we’re committed to keeping up with the latest developments and using them to benefit our clients. We’re also mindful of the potential ethical and social implications of AI, and we’re committed to using it responsibly and ethically.

The benefits of AI for our clients

We believe that the use of AI can bring significant benefits to our clients. Here are just a few examples of how we’re using AI to improve our services:

Content marketing ideas: AI can help us generate ideas for content that is likely to perform well. By analysing data on popular topics and trends, AI can give us valuable insights into what our target audience is interested in, and help us create content that is more likely to engage them.

Code generation, auditing and fixing: AI can help us audit code to ensure it’s up to date and follows best practices, as well as identifying and fixing any issues. This can save our clients time and money, while also improving the performance and security of their website.

Keyword ideas and statistics: AI can help us identify relevant keywords for our clients’ websites, as well as providing statistics on their performance. This can help us optimise our clients’ websites for search engines and drive more traffic to their site.

Template document writing: AI can help us generate template documents such as service agreements and agendas, freeing up more time for our team to focus on high-value tasks that require more human input.

Our goal: integrating AI to benefit our clients

Our goal is to integrate AI where it assists us, but never as a replacement for the human touch. We believe that AI can help us provide a more efficient, effective and valuable service to our clients, and we’re committed to staying at the forefront of developments in this field. By partnering with AI, we’re confident that we can continue to deliver the high-quality digital marketing services our clients have come to expect from us.