The ever-competitive world of ecommerce demands constant innovation to attract customers and drive sales. While paid advertising offers a quick way to reach audiences, it can be a costly endeavour.
This is where SEO (Search Engine Optimisation) steps in as a powerful tool for organic growth. By optimising your store for search engines, we'll help you attract high-intent traffic – potential buyers actively searching for products you sell – without breaking the bank.
With decades of experience behind us, we can offer everything you need to make the first page and sell sell sell!
Our clients stay with us for years. Why? Because we're working to the same ends: making more sales through organic channels, and delivering on that promise.
Always evolving
Google doesn't stay still – and neither do we. We move as technology moves – from the shift to mobile to the upcoming challenge of AI, we're all over it.
Proven by time
For over two decades we've been helping businesses like yours make cost effective decisions. In a world of here-today gone-tomorrow start ups, we’re proud to be the old kids on the block.
Much more than a quick sale
In the world of e-commerce, it's easy to get caught up in the rush for quick sales. However, sustainable success requires a more strategic approach. While some may opt for short-term gains with automated tools and generic solutions, the true value lies in investing in comprehensive e-commerce SEO services.
The core of e-commerce SEO : Understanding search intent
Imagine a customer looking for a new pair of trainers. They might search for "best running trainers" or "comfy trainers for women". These search queries reveal the user's intent – their specific needs and stage in the buying journey. Effective SEO starts with identifying these search intents and tailoring your website content accordingly.
Our writers will help you craft compelling content that helps your customers understand what you offer, what makes you different – with the added bonus of adding juicy flavour for Google to feast on.
Keyword research : The foundation of your strategy
Keyword research is the cornerstone of any SEO strategy. Using industry standard tools we'll help you identify relevant keywords with high search volume and low competition. However, we wouldn't advise chasing high-volume keywords.
We'll help you prioritise long-tail keywords that reflect user intent and give you the best chance of making that crucial sale.
Content is king, but user-experience is queen
Once we've developed your keywords with you, it's time to create content that's both informative and user-friendly. Avoid the trap of keyword stuffing – cramming keywords unnaturally into your content. Instead, we'll help you craft high-quality content that caters to your customers' needs.
Turning lookers into buyers
Product pages are the battleground where conversions happen. Our experts will help to optimise them – not just for search engines but also user experience. By including relevant keywords in your product titles, descriptions, and meta descriptions we'll help you gain valuable ranking slots.
But remember, compelling product descriptions are key. We'll be looking to go above and beyond basic manufacturer specifications to highlight features and benefits that resonate with customers.
Show, don't tell
People are visual creatures. Investing in high-quality product images from various angles is crucial. Showcase the product in use, and consider including lifestyle images to inspire potential buyers.
You might come to us for SEO, but we have a team of expert designers on hand with years of experience to help you produce the most compelling user experience.
Technical SEO : the invisible backbone
So far everything might have made perfect sense to you. But below the surface is the realm where our data nerds and technical analysts do their best work – digging around the foundations of your site to look for those little nuggets that can make crucial difference to your site’s performance in search.
Among the technical considerations you need to think about are:
Mobile-friendliness: With the rise of mobile shopping, a website that’s responsive and user-friendly on all devices is essential.
Website Speed: A slow website is a conversion killer. We'll optimise your website for fast loading times by optimising images, compressing files, and using a reliable web host.
Clean and Secure Code: Search engines favour websites built with clean, well-structured code. This ensures smooth crawling and indexing by search engine bots.
Structured Data Markup: This code provides search engines with additional information about your products, helping them to display richer results in SERPs.
Site architecture : a user-friendly maze
Imagine a cluttered store with poorly organised aisles. That's what users experience with a website lacking a clear architecture. By helping you organise your products into logical categories and subcategories, we’ll give Google clear signals about where your products sit.
Clear navigation menus and internal linking to connect relevant pages within your website are critical. This not only helps users find what they're looking for but also improves search engine crawlability.
If users can find it, Google can find it.
Building trust and authority with the power of backlinks
Backlinks (links from other websites to yours) act as a vote of confidence for search engines. Earning backlinks from reputable websites in your niche demonstrates the value and credibility of what you offer.
We can steer you through the murky of promoting your site through banner advertising, social media and other methods that will help you raise your profile on Google.
Guide users seamlessly
Getting users to our website is only half the battle. Once they're there, you need to get them hooked and make it super clear how to buy.
Don't leave your visitors guessing what to do next. Tell them! Clear and concise CTAs like "Add to Cart" or "Buy Now" are essential for guiding users towards conversion.
The ongoing journey
SEO is not a one-time fix; it's an ongoing process. Utilize website analytics tools to track your progress, identify high-performing keywords, and see which content resonates with your audience. We’ll help you to continuously adapt your strategy based on data and industry trends.
A complex puzzle designed to feel simple
It starts with you
You know your market better than we do, so that’s where we'll begin. We'll get under the skin of what you do, what you sell and who your customers are. And that will help us make the best decisions together.
Getting to know you
Getting to know your customers
Choosing keywords
Checking out the competition
Looking at past performance
Let's see what makes your website tick
We’ll take everything you do apart – breaking down where your website falls short, and giving clear advice on how and what to fix. It's a boring job, but we thrive on boring!
Link audit
Technical audit
Content audit
Backlink analysis
Let's get technical
We'll pick apart every nook and cranny of your website to find the little niggles that stop it ranking effectively. We pride ourselves on reaching the parts other SEO agencies don't.
Faceted search
Malformed URLs
Badly optimised code
Crawl errors
Duplicated content
Increasing your visibility
Almost everyone has a history – and often it isn’t pretty! We'll trawl through every bit of online marketing you've ever done to see what's working, and what might be hurting.
Link cleanup
Disavowal
Competitive landscape
Link building strategies
An everlasting SEO cycle
Like painting the Forth Bridge, SEO never ends. Every month you'll get a thorough review of what's worked and what hasn't, and where we think we need to go next. You'll benefit from some of the most experienced eyes in the digital marketing landscape.
